Isadorra is an e-commerce candle company that sells a variety of handmade candles. The company's previous website was outdated and did not effectively showcase the products, leading to low conversion rates and missed opportunities. The goal of this project was to redesign the website to improve the user experience, increase sales, and better reflect the company's updated branding. The target audience for Isadorra is women ages 25-55 who are interested in home fragrance. The website was redesigned to appeal to this audience by using high-quality images and videos, clear and concise text, and a user-friendly e-commerce checkout flow.
June-December 2022
https://isadorra.com
